Beneath the Covers: Best Marketing Strategies of 2022
It’s one thing to write a great book. It’s a different challenge to get people to buy it. This event gives a glimpse of creative book marketing with some of the industry professionals shortlisted for the British Book Award. Join founders of Edinburgh indie publisher 404 Ink, Heather McDaid and Laura Jones, to discuss their Inklings series, alongside Faber’s Jess Kim and Niriksha Bharadia, the marketers behind Sally Rooney’s latest hit. Chaired by Jenny Fry, Associate Publisher & Commercial Director at Canongate.
Book Festival News
Our response to today's statement from Fossil Free BooksWednesday 15 May
Watch more
Gabriela Cabezón Cámara: The Female Gaucho
Julian Aguon & Nina Mingya Powles: Making Environmental Politics Personal
Nina Stibbe (2016 Event)
Jackie Kay: My Libidinous, Raunchy, Fearless Blueswoman
Howard Jacobson (2015 Event)
Shifting Sands, Five Years On: What Future for the Middle East?
Sarah Crossan with Sally Magnusson: The Other Woman
Sara Sheridan: On the Scent of Untold Riches
Denise Mina: Meta-Crime for the Internet Age
Michael Ignatieff: Consolation for Our Times